Leads
CRM structure
Reshape the CRM around how you sell and deliver, instead of a default pipeline nobody trusts.
How this engagement runs
The CRM matches the real stages of the business, so reporting and follow-up stop depending on workarounds.
01
Audit the current CRM
We look at stages, fields, duplicates and the places staff keep a second list.
02
Redraw the pipeline
Stages follow the work: enquiry, quote, booked, delivered, invoiced — not a generic template.
03
Decide fix or replace
We say whether to repair the current CRM or move the workflow into a bespoke system.
04
Leave a usable structure
Fields, views and ownership are documented so the team can run it.
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Pipeline visibility
A clear view of what is open, what is stuck and what is likely to convert.
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